Scope blog debuts new look
Stanford Medicine’s award-winning blog, Scope, has a refreshed, mobile-friendly design.
Scope, Stanford Medicine’s award-winning blog, has unveiled a new design. It is mobile-friendly and features large images, improved navigation and enhanced accessibility for those with disabilities.
“After months of hard work, we’re delighted to share it with the world,” said Michelle Brandt, the director of digital media for the medical school’s Office of Communication & Public Affairs and co-editor and co-founder of the blog. With a colleague, she spearheaded the blog’s creation in 2009, when institutional blogs were relatively uncommon. Since then, Scope has gone on to win awards from the Association of American Medical Colleges and attract millions of readers. It has published nearly 9,000 posts.
The new design allows editors to showcase the blog’s most newsworthy, and popular, stories. It also makes it easier for readers to share their favorite pieces on Twitter, Facebook, LinkedIn and Flipboard. The blog also has a Flipboard page and a new Medium page.
The blog publishes each weekday and features the latest news from Stanford Medicine; profiles of researchers and students; first-person accounts of life as a medical school student (the Stanford Medicine Unplugged series); live coverage of major events such as the Big Data in Precision Health Conference and Stanford Medicine X; podcasts featuring Paul Costello, the School of Medicine’s chief communications officer (1:2:1); patient stories; and much more.
Stanford Medicine integrates research, medical education and health care at its three institutions - Stanford University School of Medicine, Stanford Health Care (formerly Stanford Hospital & Clinics), and Lucile Packard Children's Hospital Stanford. For more information, please visit the Office of Communication & Public Affairs site at http://mednews.stanford.edu.